// 2019       // BRAND DIRECTION       // START-UP       // AUGMENTED REALITY

See how the brand direction and creative guidelines were set for a Detroit startup crafting new ways to explore and augment reality. They also might be making the Matrix.

// 2015 - 2018       // CREATIVE DIRECTION       // IPO      // LEADERSHIP

From startup to IPO, I had the privilege of watching Smartsheet grow from 100 employees to over 1000 - and I built the team that set the creative vision.

// 2019       // CREATIVE DIRECTION       // ADVERTISING AGENCIES      // PRODUCT DESIGN

A churro enthusiast, a sugar addict, and a man who’ll kiss a stranger’s dog right on the mouth - the foundational blueprint for building a Haus. Also: Lagavulin and Red Vines.

// 2019       // CANNABIS       // BRAND IDENTITY      // STYLE GUIDELINES

With the generational “gold rush” of the cannabis industry in a full tilt growth spike, it was a trip (womp womp) setting the Creative for an enterprise-level future billionaire.

// 2019       // CREATIVE UPLIFT       // PRODUCT DESIGN       // BRAND GUIDELINES

Tightening up a decades-old success story and setting future Creative, Brown Paper Tickets treated us do to a dog friendly office, Velvet Elvis, and salty talk of Barbarella.

// 2014 - 2019       // PUBLISHING       // VIDEO GAMES      // HIGHER ED

No better a title for this lovingly crafted section of creative miscellany, than a warm and somewhat pejorative decade old nickname from my wife. Bonus: dog photos.