The Grizzly Old Haus That Bear Bones Built

RIOT HAUS
// 2019
TEAM:

MARIE THACKER
TONY YATES
MY ROLE:

PARTNER, BRAND

CREATIVE DIRECTOR

CONTRIBUTOR

There isn’t much to an agency when the show is run by two bald guys with a copy of Photoshop and a grim penchant for obtuse typesetting, and now they’re trying to figure out if the woman who’s decided to join the business is a good fit or not. She was, and as a thruple we called it our Riot Haus. Soon followed an inside joke: who can say “Bear Bones” first during a client meeting? We’re all middle aged, don’t look so shocked.

Make It Quick, Make It Work

It took us a week to get our new brand up and running: new logo, color profile, business cards, website, and a bottle of Lagavulin that everyone but me pretended to enjoy. Red Vines, too, and a whole lotta pink and purple. We did it in a week because we had a client pitch on a Monday and we wanted to look our best. Can’t expect the tuxedos to do it all for you.

Bits n' Pieces

There wasn’t a lot to boiling up a fresh hot logo (gross metaphor) - and we landed on it pretty quick. Picture this: three Creatives taking turns directing over each other’s shoulders. All that arm-chair art direction and nobody to blame.

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