There isn’t much to an agency when the show is run by two bald guys with a copy of Photoshop and a grim penchant for obtuse typesetting, and now they’re trying to figure out if the woman who’s decided to join the business is a good fit or not. She was, and as a thruple we called it our Riot Haus. Soon followed an inside joke: who can say “Bear Bones” first during a client meeting? We’re all middle aged, don’t look so shocked.
Make It Quick, Make It Work
It took us a week to get our new brand up and running: new logo, color profile, business cards, website, and a bottle of Lagavulin that everyone but me pretended to enjoy. Red Vines, too, and a whole lotta pink and purple. We did it in a week because we had a client pitch on a Monday and we wanted to look our best. Can’t expect the tuxedos to do it all for you.
Bits n' Pieces
There wasn’t a lot to boiling up a fresh hot logo (gross metaphor) - and we landed on it pretty quick. Picture this: three Creatives taking turns directing over each other’s shoulders. All that arm-chair art direction and nobody to blame.