Augmented Reality, Big Yellow, and Cars On Desks

ELM PARK LABS
// 2019
TEAM:

RIOT HAUS
MY ROLE:

CREATIVE DIRECTION

BRAND GUIDELINES

PRODUCT SUPPORT

GRAPHIC DESIGN

Elm Park Labs is a Detroit based engineering firm dedicated to finding new ways to harness the power of VR and AR. Chief among their recent efforts are some exciting new ways to experience the automotive industry - and while the NDA keeps me from disclosing the product design we assisted with, below you’ll find examples of their new name, brand, and style.

case-epl-color
case-epl-4up

By The Book

Any and every visual system requires a brand book - a bare-bones set of style guidelines that we’ll build and scale upon. It’s a living document, however, and should detail not only your logo and color guidelines, but how they’ll be implemented into the product. Trade shows, advertising, product design, and your website - it all must look, feel, and behave like it comes from the same company.

case-epl-color
case-epl-4up