The New Gold Rush Is Typeset, Enterprise, And Green

APERON
// 2019
TEAM:

RIOT HAUS
MY ROLE:

CREATIVE DIRECTION

BRAND GUIDELINES

GRAPHIC DESIGN

A far cry from the stereotypes of burnout dispensaries and questionable product, holding corporation Aperon is setting the stage for sourcing, grading, and certifying safe and reliable resources for the entire industry. Spread out across a few states already with a dozen more in their sights, it was a pleasure to set the brand for a player ready to avoid the cliches.

Let's Take This Seriously

While this is another project with heavy NDA protections keeping the story close to the vest, below you can take a peek at how seriously they’re taking brand perception and standards. As is should be - a brand book kickstarts the visual system.

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